A young man with glasses, wearing a blue cap and a sports jacket, speaking in a room with a wooden door and a YouTube plaque on the wall. There is text overlay about using an app called SNKRDUNK.
Hand holding a white Nike sneaker in front of a neon sign that says "SNKR DUNK."

Scaling brands with strategy, creativity, and structure

Two young men in hoodies and beanies standing in front of a shoe display at a sneaker store, with collectible toy figures on the shelves behind them. One is looking at his phone, the other is holding his hands up near his face.
A woman with long, wavy hair, light makeup, and a friendly expression sitting in a gaming chair in a room decorated with pink shelves and various collectibles. A big black square at the top with white text reads 'SNKR DUNK'. White text overlay at the bottom says 'best TCG sneaker and'.
A man wearing a black Nike cap and a gray hoodie sitting in a living room with a couch and a television, with a promotional graphic for snkr dunk app encouraging viewers to download for Cyber Monday discounts.

ABOUT / HIDAYAH GOH

I specialize in digital-first, multi-channel brand strategy, fusing structure and creative vision to scale brands in fast-moving markets. At SNKRDUNK, I helmed global brand marketing efforts and contributed to scaling the Japan-founded tech startup from its APAC roots into North America and Australia.

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SELECTED WORK

From Sneakers to Trading Cards & Collectibles:
Brand Repositioning and KOL Collaboration

Sneaker of the Year & Card of the Year:
Social Media Campaign for Community and Engagement

Always-On Social Content

Trading Card Collectors as an Audience:
A research exploring how collectors’ motivations shape content marketing opportunities to enhance brand equity

EXPERTISE / SERVICES

  • With experience across social media, app, content, email, and UX and web design, I craft campaigns that strengthen brand equity, drive engagement, and deliver measurable impact. I thrive in cross-functional teams, turning insights into actionable strategies and creative solutions that resonate across audiences and channels.

  • I develop omnichannel content through strategic execution. From creating content to managing calendars and measuring performance, I optimize engagement and ROI across platforms.

  • I provide art direction that ensures every creative output aligns with brand identity and campaign objectives. Collaborating with designers, content creators, and agencies, I guide the development of cohesive, high-quality campaigns that maintain consistency and elevate brand perception.

  • A complementary skill, I leverage foundational front-end knowledge to collaborate with development teams, ensuring websites and apps are user-centric. I am able to build mobile-first, responsive websites using HTML, CSS, and Bootstrap 5.

Purchase will be made available soon

FLORA

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CHROME I

Florachrome I began as a passion project during COVID-19

A series of four posters

To express your interest in my Florachrome I poster series or branding advisory services, please share your thoughts in the form provided.

© Selected photos courtesy of SNKRDUNK, pokibun_, stayfocusedfrank, and 100charizards. All others are my own.