A young man with glasses, wearing a blue cap and a sports jacket, speaking in a room with a wooden door and a YouTube plaque on the wall. There is text overlay about using an app called SNKRDUNK.
Hand holding a white Nike sneaker in front of a neon sign that says "SNKR DUNK."

Scaling brands with strategy, creativity, and structure

Two young men in hoodies and beanies standing in front of a shoe display at a sneaker store, with collectible toy figures on the shelves behind them. One is looking at his phone, the other is holding his hands up near his face.
A woman with long, wavy hair, light makeup, and a friendly expression sitting in a gaming chair in a room decorated with pink shelves and various collectibles. A big black square at the top with white text reads 'SNKR DUNK'. White text overlay at the bottom says 'best TCG sneaker and'.
A man wearing a black Nike cap and a gray hoodie sitting in a living room with a couch and a television, with a promotional graphic for snkr dunk app encouraging viewers to download for Cyber Monday discounts.

ABOUT / HIDAYAH GOH

I specialize in digital-first, multi-channel brand strategy, fusing structure and creative vision to scale brands in fast-moving markets. At SNKRDUNK, I helmed global brand marketing efforts and contributed to scaling the Japan-founded tech startup from its APAC roots into North America and Australia.

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SELECTED WORK

A young man wearing a white Pokémon-themed sweatshirt stands with arms outstretched in a store aisle filled with Pokémon toys and merchandise, smiling at the camera.

From Sneakers to Trading Cards & Collectibles:
Brand Repositioning and KOL Collaboration

A chart displaying various sneakers, with the top row showing four athletic shoes, the middle row showing four sneakers, and the bottom row showing eight sneakers. The chart highlights the winner of the Sneaker of the Year Tournament, with a silhouette of a sneaker, a question mark, and the logo 'SNKR DUNK' in the middle.

Sneaker of the Year & Card of the Year:
Social Media Campaign for Community and Engagement

A collage of various images and text related to trading cards, sneaker releases, and giveaways. The images include a display of trading cards, a comparison of Pokémon cards, a sneakers giveaway, Pokémon cards, and sneaker releases, with some images marked as real or fake.

Always-On Social Content

Research poster titled 'Understanding TCG Collector Motivations to Enhance Brand Equity,' with sections on Introduction, Methodology, Objectives, Results, Insights, & Implications, and Conclusion. Features charts on platform preferences, level of interaction, content consumption, and evolving motivation, along with textual analysis.

Trading Card Collectors as an Audience:
A research exploring how collectors’ motivations shape content marketing opportunities to enhance brand equity

EXPERTISE / SERVICES

  • With experience across social media, app, content, email, and UX and web design, I craft campaigns that strengthen brand equity, drive engagement, and deliver measurable impact. I thrive in cross-functional teams, turning insights into actionable strategies and creative solutions that resonate across audiences and channels.

  • I develop omnichannel content through strategic execution. From creating content to managing calendars and measuring performance, I optimize engagement and ROI across platforms.

  • I provide art direction that ensures every creative output aligns with brand identity and campaign objectives. Collaborating with designers, content creators, and agencies, I guide the development of cohesive, high-quality campaigns that maintain consistency and elevate brand perception.

  • A complementary skill, I leverage foundational front-end knowledge to collaborate with development teams, ensuring websites and apps are user-centric. I am able to build mobile-first, responsive websites using HTML, CSS, and Bootstrap 5.

  • Through mentoring juniors, I’ve seen how challenging it can be to master branding all at once. In 2026, I’ll be offering advisory support for self-taught professionals and solopreneurs, helping them translate their ideas into clear, consistent brand identities.

    I’m passionate about guiding creative minds to bring their brand visions to life. To express your interest, please share your thoughts in the form below.

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FLORA

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CHROME I

Florachrome I began as a passion project during COVID-19

A series of four posters

To express your interest in my Florachrome I poster series or branding advisory services, please share your thoughts in the form provided.

© Selected photos courtesy of SNKRDUNK, pokibun_, stayfocusedfrank, and 100charizards. All others are my own.